From “Mr. Zurich” to independent insurance broker - Rolf Tännler's next step
31.12.2024 AdvertisingFor years, Rolf Tännler was synonymous with ZURICH Insurance in Gstaad, earning him the affectionate nickname "Mr. ZURICH." He built an outstanding reputation for trust, expertise, and unparalleled customer service. In a new career chapter, Rolf Tännler has embraced independence and established himself as an independent insurance broker. Partnering with Lehmann & Partner Consulting AG, he has expanded his office in the heart of Gstaad, ensuring he can continue providing personal support to his clients at the same location.
This move marks a shift from corporate employment to entrepreneurial freedom, enabling him to offer even more tailored services to his clientele. Known for his discretion, reliability, and 24/7 availability, he is uniquely positioned to meet the complex insurance needs of this exclusive community. Additionally, Rolf Tännler provides access to exclusive international services and insurance products from LLOYD’s and HISCOX, tailored to meet his client's specific needs.
You have been known as "Mr. ZURICH" in Gstaad for many years. What motivated you to leave ZURICH and become an independent insurance broker?
"ZURICH has been a fixture in Gstaad for 80 years, first with Godi Matti, then with Jürg Müller, and finally with me.
As an independent broker, I now have access to the entire insurance market. I also can cushion measures like excessive contract revisions in the event of claims. The differences in premiums among insurers can be enormous.
More and more clients are seeking a risk consultant who can offer national and international advice. They want everything from a single source — available 24/7, fast, competent, and with the Swiss service quality everyone appreciates."
Can you highlight the key differences between working for a large company like ZURICH and being an independent broker and partner at Lehmann & Partner Consulting AG?
"Now, I work with many insurance corporations and mid-sized companies. My daily work routine will remain the same. The difference is that instead of offering the best possible deal from ZURICH, I can now find and present the best deal on the market for my clients.
I will probably work even more. But that's not a problem — I love my job and clients. I'm highly motivated and excited for this new challenge."
You are known for offering highly personalised, 24/7 service. How will this approach evolve now that you are independent?
"Offering personal, 24/7 service is more than just a professional commitment for me — it’s my passion. Even as an independent provider, my top priority remains providing my clients with consistently high service.
Independence offers me more freedom and opportunities to diversify my offerings and better respond to my clients' individual needs. This ensures that every client continues to receive the same quality and dedication they are accustomed to while also benefiting from a broader range of products and services.
What inspired you to partner with Lehmann & Partner Consulting AG, and how does this collaboration enhance your services in Gstaad?
"Markus Lehmann, founder of Lehmann & Partner Consulting AG, supported me 20 years ago during a personal crisis and allowed me to switch industries. He trained me to become an insurance advisor for SMEs and equipped me with all the necessary tools to succeed in this field.
Now, I’m returning to my mentor and friend to join his incredibly successful team. Lehmann & Partner Consulting AG is a fast-growing premium broker with highly trained employees. This partnership gives me access to almost all insurance providers, allowing me to find the best possible solutions and conditions for my clients.
The market has changed significantly in recent years. In the past, insurance premiums were relatively homogeneous across companies. Today, the differences can be extreme. No single insurance company can be the best in every sector. I have always fought for top conditions for my clients. But now, with this expanded range of options, my clients will benefit even more."
How does being part of a more extensive consulting network affect your access to specialised products or solutions for your clients?
"As a representative of a single insurance company, you ultimately depend on the underwriters — the employees deciding to accept business and its conditions. Coverage concepts vary significantly depending on the industry and insurer.
Thanks to the network of Lehmann & Partner Consulting AG, almost anything is now possible, even in international business."
What personal meaning and impact does this shift to independence have for you?
"'Panta Rhei' — everything flows. This slogan inspires me because it reminds me that change is a natural part of life. While saying goodbye can sometimes be difficult, change and development are essential for personal growth.
That's why I am even more excited to be the first premium insurance broker in the Saanenland region to work with Lehmann & Partner Consulting AG."
Rolf Tännler | Lauenenstrasse 34, 3780 Gstaad | +41 33 744 02 80 | www.lpcag.ch | E-Mail