RELOADED  – Discover the Iconic Watches - Defining a New Era at Phillips' Auction
The 1980s and 1990s were defining decades for mechanical watchmaking. At a time when rapid technological advancements were reshaping industries, the watch world found itself at a crossroads. Instead of being sidelined, the craftsmanship and innovation that define horology flourished. It’s this revival that Phillips, in association with Bacs & Russo, will be celebrating this November with “RELOADED: The Rebirth of Mechanical Watchmaking, 1980-1999”. This auction takes a closer look at a pivotal era in which the watch industry not only survived but thrived.

The pieces in the RELOADED catalogue are far more than objects of beauty; they represent moments of bold creativity, pushing boundaries and embracing both tradition and the possibilities of the future. From groundbreaking complications to audacious designs and the rise of visionary independent watchmakers, these watches symbolise an era when craftsmanship and innovation were paramount.

One standout is the Rolex Cosmograph Daytona “Rainbow” ref. 16599 in white gold, which makes its auction debut after years in a private collection. Another highlight is the F.P. Journe Tourbillon Souverain à Remontoir d’Egalité 15/93, a timepiece that marked the beginning of François-Paul Journe’s influence on modern watchmaking.

In an age where digital innovation dominates, these pieces remind us of the beauty and mastery involved in creating something timeless. The RELOADED auction, with 65 watches, offers an opportunity to connect with a moment in history that continues to inspire today’s designers and collectors.

This auction will be an excellent opportunity to explore this fascinating catalogue and experience the rebirth of mechanical watchmaking through exceptional pieces. Whether you’re a seasoned collector or simply curious, this auction will allow you to rediscover the enduring appeal of mechanical watches.

          

RELOADED is just the beginning of an exciting November at Phillips. Following the neo-vintage-themed sale, Phillips will host its renowned Geneva Watch Auction: XX. Building on the success of the spring season, this live event marks the second time the Geneva Watch Auction series will be held at the new Phillips venue, the Hotel President Geneva.

The auction, featuring over 130 lots, promises an extraordinary array of rare, significant, and sought-after timepieces from the 20th and 21st centuries. Collectors and enthusiasts alike can look forward to a diverse selection showcasing the best of watchmaking.

For more information, please contact Clement Finet, Phillips' Gstaad Boutique Watch Specialist and Store Manager, at +41 79 173 03 45.

Phillips RELOADED: The Rebirth of Mechanical Watchmaking, 1980-1999, will take place on November 8, 2024. Explore the full catalogue here
The Geneva Watch Auction: XX takes place on November 9, 2024; view the complete catalogue here. 

Both sales will take place at the Hotel President in Geneva. Quai Wilson 47, 1211 Genève.