Celebrating local entrepreneurs: The heart of our community

In Saanenland, traditions blend seamlessly with modernity, and the entrepreneurial spirit thrives. Our region owes much of its charm and character to the small businesses that line our streets – boutiques, workshops, and family-run enterprises where innovation meets dedication. These are not merely businesses; they are the lifeblood of our communities and generations to come.

At a time when large global brands and online retailers increasingly dominate the market, carving out a niche requires courage, creativity, and relentless effort. Yet our local entrepreneurs rise to the challenge daily, driven by their passion and belief in what they offer. They create jobs, foster connections, and provide a personal touch that no algorithm can replicate.

In Saanenland, we recognise the invaluable contribution of these small businesses. This is why the Golden Crane Award was established: to honour and support the people whose innovative ideas and tenacity keep our community vibrant.

This year, the Golden Crane was awarded to Dorfladen Turbach, a small grocery store that has embraced modernity while staying true to its local roots. Its self-checkout system is a testament to its ability to adapt and innovate while serving its customers’ needs.

Such initiatives remind us why supporting local businesses is more important than ever. Every purchase, every word of encouragement, and every moment spent in a local shop helps sustain Saanenland’s unique spirit. Let’s continue to champion and celebrate the entrepreneurs who make our home so special.

Small businesses are not just part of our landscape; they are a testament to the resilience and creativity that define our region. Thank you to all who keep this legacy alive and for inspiring guests and locals alike.

Enjoy the first issue of the winter and Merry Christmas to you all.

Jeanette Wichmann
Editor in Chief