Patricia Gucci, a third-generation member of the iconic Gucci family and daughter of the late Aldo Gucci, celebrates her travel lifestyle brand AVITEUR in the heart of Gstaad. The pop-up event, hosted by Marina Anouilh, will run from 15 – 31 August and showcase AVITEUR’s exquisite, handcrafted travel collectibles.

AVITEUR is renowned for its meticulous attention to detail, blending the rich heritage of a bygone era with subtle modernity. Patricia Gucci's vision for the brand is rooted in creating travel accessories that remind of the charm and sophistication of classic rattan luggage from the 1960s, enhanced with contemporary materials like Lucite and aviation-grade aluminium.

“Our showroom feels like home, where our creations can be experienced through touch and smell, conveying the essence of high-quality leather craftsmanship,” Patricia explains. The brand's flagship store in Milan exemplifies this philosophy, offering a tactile experience that highlights the fine details of the AVI-TEUR collection.

Introduced in 2019 at the Hôtel de Crillon in Paris, AVITEUR quickly gained a reputation for its unique blend of tradition and innovation. The brand name itself, inspired by the Latin word “avis” (bird) and the French word “voyageur” (traveller), embodies the spirit of freedom and adventure that defines AVITEUR’s collections. Marina Anouilh has a knack for curating rare pieces and quality fabrics, and Patricia describes her boutique in Gstaad, along with locations in Geneva and Zurich, as “a treasure trove of handpicked pieces in all the colours and styles I love.”

To celebrate this collaboration, Marina Anouilh is hosting a summer cocktail event on Thursday, 15 August, from 4 to 7 p.m. Guests can enjoy an afternoon surrounded by AVITEUR’s timeless designs and the chic ambience of Marina’s boutique.

The AVITEUR collection will be displayed at Marina Anouilh’s store on Promenade 6A, Gstaad, from 15 to 31 August.

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