Earlier this summer, during the prestigious Haute Couture Week in the heart of Paris, Graff unveiled its latest high-jewellery collection—an extraordinary fusion of light, movement, and architectural elegance. In June 2024, the House of Graff captivated the fashion elite with 25 innovative designs that pushed the boundaries of creativity while honouring the rare gemstones and impeccable craftsmanship that define the brand.

Drawing inspiration from the interplay of light and avant-garde architectural movements, Graff's new collection is a masterclass in modern luxury. Each piece, from the striking silhouettes reminiscent of modernist structures to the intricately set gemstones, tells a story of bold innovation and timeless beauty.

At the center of this collection are stones of unparalleled rarity and distinction, such as a 6.02-carat kite-cut Colombian emerald and a 21.46-carat elongated lozenge-cut Colombian emerald. These gems, set in designs that blend traditional craftsmanship with contemporary flair, showcase Graff’s unrivalled expertise in the world of high jewellery. One standout piece features an emerald signet ring, where the cabochon-cut emerald is surrounded by baguette-cut diamonds, creating a modern yet classic aesthetic.

Anne-Eva Geffroy, Graff's Design Director, describes the collection as "wearable architectural art forms," meticulously crafted to harmonise with the body. "Each piece is designed to feel flexible, light, and wearable, amplifying the beauty and magic of each stone," she explains. The collection, she adds, is a testament to Graff’s "creative fearlessness," combining the most magnificent diamonds and gemstones into designs that are as daring as they are exquisite.

Highlights include a graphic bangle featuring a floating 6.02-carat kite-cut Colombian emerald accented by over 47 carats of emerald-cut diamonds. With its curving band of snow-set diamonds, the bangle introduces a fresh design language for Graff, blending boldness with elegance.

Another showstopper is a pair of earrings inspired by the unity and connection seen in modern architectural masterpieces. These sculptural compositions of 16.29 carats of diamonds frame the face with layers of oval and round diamonds, subtly accented by brilliant-cut emeralds that reveal their vibrant hue with every movement.

The collection also features a stunning Fancy Yellow and white diamond suite, where 52.25 carats of luminous diamonds create an exuberant, kinetic energy. The earrings' flowing shapes and soft curves, with their undulating surfaces and hypnotic concentric circles, further exemplify Graff’s mastery of transforming raw materials into wearable art.

Crafted over thousands of hours in Graff’s London workshop, this high jewellery collection represents a perfect blend of art, innovation, and luxury. With this collection, Graff not only celebrates its rich heritage but also redefines the future of high jewellery, offering a glimpse into a world where art and elegance converge.

For those inspired by these exceptional creations, Gstaad’s own Graff boutique provides a unique opportunity to explore the brand’s masterpieces up close. Nestled in the heart of our alpine village, it’s a place where the beauty and craftsmanship of Graff’s designs resonate with Gstaad's refined sensibilities.

Jeanette Wichmann
Photos courtesy of GRAFF