A centenary tribute to Robert Steffen: a cultural pioneer of Gstaad
08.12.2023 Traditions, Hôtellerie, Architecture, Arts & Culture, TraditionsAs we commemorate the centenary of Robert Steffen’s passing in 2023, it’s time to shine a spotlight on a cultural hero whose legacy continues to shape the enchanting region of Gstaad. While we often reserve the title of “hero” for those who triumph in battles and wars, Steffen’s story is a testament to the heroes among us who dedicate their lives to peaceful endeavours that enrich our culture and civilisation.
Born in the picturesque Saanenland, Switzerland, in 1879, Robert Steffen embarked on a journey that would leave an indelible mark on his beloved land. A man brimming with energy, dreams, and a profound love for his privileged surroundings, Steffen’s story is one of unwavering dedication.
As Steffen travelled across Switzerland, he couldn’t help but notice that St. Moritz had surged ahead in terms of tourism and infrastructure. Despite Gstaad’s existing hotels like the Alpina and Park, Steffen firmly believed that Saanenland deserved an iconic establishment that could rival St. Moritz. The audacious vision took root in his heart despite lacking the necessary funds.
In addition to his daily teaching responsibilities, Steffen embarked on a mission to secure financial support. He reached out to banks and affluent Swiss families, convincing them to participate in his ambitious hotel project, one that would serve as a symbol not only for Gstaad but for all of Switzerland. With infectious enthusiasm, he formulated a compelling business plan that persuaded banks and businesses to invest in this monumental project.
In 1906, the wheels were set in motion as Steffen began acquiring land from local families and overseeing the construction of a grand hotel with sweeping views, expansive gardens, tennis courts, and a visionary swimming pool. Dutch art nouveau architect Adrien van Dorsser lent his expertise, but it was Robert Steffen’s genius ideas and invaluable guidance that shaped the project.
With the local train, MOB, facilitating transportation of workers and materials, the project raced towards completion, taking less than two years to finalise by the end of 1913. In the midst of it all, Steffen made the difficult decision to step away from his teaching position, fully dedicating himself to his dream. He worked tirelessly, from hauling stones to resolving technical issues, all while ensuring the architectural and decorative details met his exacting standards.
The culmination of his labour arrived on December 10, 1913, a momentous day for Gstaad. The opening of the hotel was a resounding success, with both international and local patrons, visitors, and Steffen’s dedicated staff revelling in the results. The winter of 1913-14 unfolded as a splendid season for the “Establishment de tout premier ordre,” featuring “Concerts reguliers par un Orchestre complet,” as advertised in the French fashion of the time.
However, in June 1914, the assassination of Ferdinand of Austria in Sarajevo triggered the outbreak of World War I, casting a shadow of despair across Europe and, in turn, Switzerland. It was a devastating blow for Robert Steffen and his dream. The hotel, once teeming with clientele, found itself suddenly abandoned as the war engulfed Europe. The mounting expenses, unpaid loans, staffing costs, utilities, and heating bills placed a heavy burden on Steffen, who defended his hotel with unwavering resolve.
As Europe grappled with the chaos of war, Robert Steffen found himself alone in a frigid hotel, unable to even afford heating coal. His creditors and bankers relentlessly pursued him, demanding repayment. Amid this harrowing ordeal, our hero reluctantly returned to his teaching position, seeking solace in the stability of a regular salary.
From the heights of success and happiness, Steffen descended into a state of depression, which took a toll on his health. Tragically, he succumbed to these pressures and passed away in 1923 at the tender age of 44. His life and legacy are a poignant reminder of Aeschylus’ words from Agamemnon: “How fragile is human life, a shadow, enough to change everything.”
Robert Steffen stands as a genuine hero of civilisation and culture. At a time when all of Europe was in upheaval, Steffen continued to nurture culture and civilisation, embodying the indomitable Swiss spirit.
YANNIS SIATOPOULOS