Gstaad is the first international location for Maddox Gallery and it looks beautiful and fresh. You can see from just a glance that it is a luxury brand in itself, making Gstaad the perfect destination. GstaadLife met up with the manager Michael Doerr to talk about the Gallery and their plans.

The whole move was very fast paced for the team but the gallery looks amazing on the inside and out. It is inviting and has an exceptional layout. Doerr is happy about the move to the Saanenland: “Gstaad had been on the table for about nine months but things only really kicked into gear about three months ago”. It was Gstaad’s “reputation for luxury brands”, says Doerr, that helped Maddox Gallery make the decision to open a store here. Many luxury brands have already been established here so they thought it was a great place to start their international agenda, as they are considered a luxury brand themselves.

Maddox Gallery is a stylish, young and international art destination. Doerr explains that Maddox is a “modern, contemporary gallery”. They want everyone to feel welcome in the gallery, whether they have some knowledge about art or have never stepped into a gallery before. It is also a matter of growing people’s knowledge and appreciation of art and “take away the snobbish side” of art galleries. Doerr explains that he wants everyone to be treated the same in the gallery and no one should be afraid to ask questions or talk about the artwork.  

Maddox Gallery likes to exhibit both well known and emerging artists. The first exhibition is dedicated to David Yarrow, one of the world’s leading photographers of wildlife. This will be the main exhibition over the winter period, which will be joined by another one or two artists alongside Yarrow. A son in law of Bernie Ecclestone is one of the behind the scenes advisors who help decide what artists the gallery should showcase. Doerr confirms that “he has a great eye on artists”.

www.maddoxgallery.co.uk

Sophie Rieder